Is GoHighLevel Email Deliverability Good? Important Pros & Cons To Know

GoHighLevel is known as an all-in-one tool that replaces the need for dozens of separate apps, built-in automation, and even the option to sell your own white-labeled version at higher prices.

It offers plenty of value for growing businesses. 

But the big question remains: Is GoHighLevel email deliverability actually good?

Here are some common concerns we’ve seen:

• The platform can feel overwhelming because of the large number of tools
  
  
• Some users experience occasional glitches
  
  
• Hidden costs can appear when connecting third-party email services like Mailgun or Mailchimp
  
  
• Businesses want to know if their emails actually land in the inbox consistently
  

To give you a clear answer, we tested GoHighLevel’s email deliverability ourselves. In this blog, we’ll share our findings, outline the pros and cons, and help you decide if it’s the right tool for your business.

GoHighLevel Email Deliverability Key Takeaways

• GoHighLevel helps businesses manage CRM, sales funnels, email campaigns, automations, and client reporting in one platform.
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• Its automation workflows are powerful, and the app marketplace and white-label options make it flexible for agencies.
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• The biggest drawback is the steep learning curve due to too many tools in one place.
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• Some users report occasional glitches, and there are extra costs for third-party email services like Mailgun or Mailchimp.
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• Pricing starts at $97 per month, with higher tiers at $297 and SaaS mode for reselling your own version.
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• For better email deliverability, pairing GoHighLevel with Infraforge improves warm-up, monitoring, and inbox placement.

What Is GoHighLevel?

GoHighLevel is an all-in-one marketing and CRM platform built to replace the need for multiple tools. 

Instead of juggling separate apps for funnels, email, SMS, and automation, it brings everything together under one roof.

It’s especially popular with agencies and growing businesses because:

• You can manage client accounts, campaigns, and workflows in one place.

• Uses built-in automation to schedule and follow up emails naturally
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• Integrates with third-party providers like Mailgun and SendGrid for reliable delivery
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• It allows domain authentication to prove your emails are legitimate
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• Manages all conversations and campaigns from a single platform for better control
  

In short, GoHighLevel is an all-in-one platform that can deliver your emails, leveraging automation, integrations, and domain setup to maximize inbox placement for businesses and agencies.

How Does GoHighLevel Email Campaign Works?

We tried  GoHighLevel, and here’s the simple workflow it provides for email campaigns:

1.  Start with Everything in One Place
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   • GoHighLevel brings your emails, campaigns, and conversations together in a single dashboard, so you’re not jumping between different tools.
     
     
2. Then, Set Up Your Automation 
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   • After creating your campaigns, follow-ups, sequences, and reminders run automatically, helping you stay consistent without extra effort.
     
     
3. Pick How You Want to Send Emails 
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   • You can use GoHighLevel’s built-in sender or connect services like Mailgun or Mailchimp if you want more flexibility.
     
     
4. You Can Track Performance in Real Time 
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   • Monitor opens, clicks, replies, and engagement directly within the dashboard to see what’s working and what needs improvement.
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5. Manage and Optimize with Ease 
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   • From setting up campaigns to analyzing results, GoHighLevel keeps everything organized, simple, and easy to handle, even if you manage multiple clients or brands.

Setting up your campaigns the right way ensures your emails land in inboxes, your outreach performs better, and your business maintains a strong sender reputation. 

This is especially important for agencies, consultants, and businesses that rely on email to generate sales and communicate with clients.

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How Well Does GoHighLevel Handle Email Deliverability?

Here’s how GoHighLevel manages email deliverability behind the scenes: 

1.  Built-In Email Sending System
   
   
   • GoHighLevel uses its own email infrastructure to send campaigns in trusted sending patterns, improving the chances of landing in inboxes instead of spam.
     
     
2. Option to Use Your Own SMTP
   
   
   • The platform can automatically connect with external services like Mailgun, SendGrid, or other SMTP providers to enhance delivery reliability.
     
     
3. Domain Authentication Support
   
   
   • The platform works with SPF, DKIM, and DMARC records to help your emails pass authentication checks and land in more inboxes.
     
     
4. Automated Email Warm-Up
   
   
   • GoHighLevel gradually increases sending volume over time, building sender reputation without manual intervention.
     
     
5. IP Management ( Shared IP & Dedicated IP)
   
   
   • The platform manages shared IPs for standard sending and can support dedicated IPs for higher-volume or custom campaigns, improving overall deliverability.
     

Key Point: GoHighLevel handles the technical side of deliverability, but the results depend on your setup and integrations.

The platform’s systems are designed to maximize inbox placement automatically. 

What People Have to Say About Gohighlevel Email Deliverability?

GoHighLevel gets mixed feedback on email deliverability.

Some users report good inbox placement, while others face setup issues and authentication challenges. 

We reviewed user opinions to see what’s working and where problems come up.

What People Like About GoHighLevel

Based on our experience exploring GoHighLevel, these are a few features that really made it shine.

It’s more than just software; it’s designed to simplify your workflow and save time. Here’s what impressed us the most:

1. Users Like Its All-in-One Functionality 

Instead of juggling multiple tools, GoHighLevel brings everything under one roof. Emails, CRM, automation, and campaigns all live in one dashboard.

2. Pricing is Reasonable for Most of Them 

Starting at just $97 a month, you get access to multiple tools that would normally cost hundreds separately. It’s a big win for businesses looking to save money without losing functionality.

3. Plenty of Integrations to Grow With 

GoHighLevel’s marketplace has hundreds of tools and integrations. Whether you want more features or extra automations, it’s easy to expand the platform as your business grows.

4. Easier Communication with a Single Inbox 

All your emails, messages, and client communications are in one place.

5. Users Appreciate the Reliable Automation 

Follow-ups, reminders, and sequences run automatically. This saves time and keeps campaigns moving smoothly without constant manual input.

What Users Dislike About GoHighLevel?

While GoHighLevel has many strengths, there are a few areas to watch out for. Based on our experience, here’s what stood out:

1.  Some Users Find It Overwhelming 

With so many tools and features in one platform, some users may feel overwhelmed at first. Navigating through the extensive options can take time to get used to.

2. Possible Glitches with Multiple Tools

Because of the large number of integrated tools, occasional glitches or delays may occur, it’s something to be aware of, especially if you rely on smooth operations for daily tasks.

3. Hidden Costs for Some Services

Some integrations, like Mailgun or Mailchimp, may come with extra invoices beyond the monthly plan. These hidden costs can add up if you’re not careful.

4. No live chat support

The support system mostly runs through tickets and documentation. If you prefer instant help via chat, this can feel limiting.

GoHighLevel Pricing Plans

GoHighLevel offers three main plans to fit different business needs:

Key Notes:

• Starter is ideal to test the platform or manage a single business.
  
  
• The unlimited plan is best if you handle multiple clients or locations.
  
  
• SaaS Pro allows agencies to generate revenue by reselling GoHighLevel.
  
  
• All plans come with a 14-day free trial to explore features before committing.
  

Is GoHighLevel Email Deliverability Good? Our Verdict

From our testing, GoHighLevel’s email deliverability works best in certain scenarios but also comes with clear challenges.

Best For:

• Agencies and businesses that need multiple tools under one roof
  
  
• Simple businesses looking for basic features without juggling many apps
  
  
• Engaging warm contacts, follow-ups, and nurture campaigns
  
  
• Teams that rely on automation workflows and centralized conversations
  

Challenges:

• The overwhelming number of tools can make it harder to learn
  
  
• Occasional glitches when running multiple features at once
  
  
• Hidden costs for external email services like Mailgun or Mailchimp
  
  
• No built-in warm-up, which makes cold outreach less reliable
  

Overall, GoHighLevel's deliverability is solid for managing warm lists and ongoing client communications, but with relevant integrations. 

 For cold email or high-volume outreach, pairing it with Infraforge ensures better inbox placement, monitoring, and compliance.

How To Improve GoHighLevel Deliverability?

Here’s a practical, step-by-step guide to get your emails landing consistently:

1. Authenticate Your Domain
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   Always set up SPF, DKIM, and DMARC correctly to prove your emails are legitimate.
   
   
2. Use a Custom Domain
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   Avoid the default sending service. Custom domains improve inbox trust and placement.
   
   
3. Warm Up Your Inboxes
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   GoHighLevel lacks a native warm-up feature, so use external tools to gradually build domain reputation before sending large campaigns.
   
   
4. Segment and Clean Your Lists
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   Focus on engaged contacts. Removing inactive or invalid addresses reduces bounces and improves deliverability.
   
   
5. Monitor Inbox Placement
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   Regularly check where your emails land. Adjust sending patterns or authentication if placement drops.

Pro Tip:
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For advanced deliverability monitoring, automated DNS setup, and blacklist alerts, Infraforge is a stronger companion to GoHighLevel.

It helps ensure your campaigns stay in the inbox without manual guesswork.

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The Best Way to Set Up Email Campaigns in GoHighLevel for Maximum Deliverability

Running campaigns in GoHighLevel is easy, but ensuring those emails land in inboxes reliably requires a smart setup. 

Integrating Infraforge with GoHighLevel enhances your email deliverability by combining GoHighLevel's robust campaign management with Infraforge's specialized email infrastructure.

Steps to Integrate Infraforge with GoHighLevel

1. Set Up SMTP in GoHighLevel
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   Enter the SMTP credentials from Infraforge (server, port, username, password) in GoHighLevel’s SMTP settings and test the connection.
   
   
2. Warm Up Your Domains
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   Run Infraforge’s warm-up to build sender reputation and improve inbox placement. Track progress in the dashboard.
   
   
3. Monitor Deliverability
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   Use Infraforge to watch bounce rates, spam flags, and inbox placement, then tweak GoHighLevel campaigns as needed.
   
   
4. Stay Compliant
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   Set up SPF, DKIM, and DMARC records, and keep your lists clean to avoid bounces and spam traps.
   

GoHighLevel manages your campaigns, handling CRM, funnels, automations, and client accounts.

While Infraforge focuses on deliverability, taking care of authentication, email warm-up, monitoring, and placement testing.”

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Conclusion

GoHighLevel is a powerful platform for managing campaigns, automations, and client accounts all in one place.

But when it comes to email deliverability, it does have limitations.

On its own, GoHighLevel works well for sending to warm lists and running nurture sequences. 

However, because it relies on shared sending setups and lacks native warm-up, inbox placement can be inconsistent, especially if you’re scaling or doing cold outreach.

That’s why many users pair it with a dedicated deliverability tool like Infraforge.

Infraforge takes care of the essentials that GoHighLevel doesn’t: warm-up, domain authentication (SPF, DKIM, DMARC), blacklist monitoring, and inbox placement testing. 

With Infraforge, your GoHighLevel campaigns give you both campaign power and consistent deliverability.

👉 Book a demo to understand how it will work.